The history of Nove, a town located on the right bank of the Brenta River on the Bassano plain, originates from the lands wrested from the waters, the "Terrae Novae," from which the place name is derived, and it was the proximity of the river that determined the economic fortunes of the center and established its connotations as "ceramic earth". Of the river were used deposits of alluvial materials, sand and gravel, quartz pebbles and calcium carbonate pebbles, used for ceramic mixtures.

Of the river, hydraulic power was harnessed to drive the mills and their complex machinery used for mixing and preparing soils and paints. Ultimately, thanks to the Brenta, lumber for the kilns and finished products could be transported.

The tradition associated with ceramic production began in the 18th century, when the demand for Chinese ceramics in Europe prompted Dutch potters to imitate their style and spread their creations. The Republic of the Serenissima favored this activity by offering tax breaks for local pottery production.

Nove's geographical location has contributed to its growth as a ceramic center. The presence of the Roggia Isacchina and the Brenta River facilitated the emergence of the first manufactures, while the Asiago Plateau and surrounding hills provided the necessary materials, such as gypsum, clay, and kaolin.

Over the centuries, Nove's ceramic production has evolved to adapt to market changes and consumer needs, updating techniques and always introducing new technologies into the production process.

Today, the history of pottery in Nove is documented in the Civic Museum of Ceramics, which displays a vast collection of works from the 18th century to the present day. In addition, visitors can explore the city and discover places related to this tradition by visiting the Nove Diffuse Museum.